http://media.guardian.co.uk/broadcast/story/0,,2030597,00.html
This is an article from the Guardian media site about the Channel 4 show Popworld's website. They are updating it to allow users to create their own blogs on the website so they can comment freely on the artists on the show. They hope to double their audience in the next three months by inviting users to set up their own profiles with blogs, polls and music profiles.
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