Statistics

Here are a number of important statistics relating to music and the internet:

• 67% of the UK online population has tried some sort of digital activity
• Over half have downloaded music and 8% have downloaded a podcast.
• 54% of the online population downloads music (32.6m).
• 43% of the online population owns an iPod or MP3 player (26m).
• Of those who have downloaded a podcast most, 61 %, listen to them at home.
• 38% listen on their PCs and 46% on their iPods/MP3 players.
• Paid for podcasting is unpopular, 71% said they would not pay to download; however the remaining 29% said they would pay up to a £1.
• This is well on its way to reaching the mass market with 54% of the online population downloading music.
• Barriers preventing the remaining 46% from downloading are lack of knowledge, knowing which sites to use and not owning an MP3 player.
• The top two sites for downloading music are iTunes and Limewire, and half of music downloaders do not pay for any music that they download.
• However, 46% of music downloaders say that they spend the same amount on non-digital formats than they did before they started downloading, and 21% say that they actually spend more.
• 43% of music downloaders say that free downloads have encouraged them to buy more music than they did; only 35% believe that illegal downloading or file sharing is wrong.